HitWise report growth in online video
By Andrew Redfern @ 26th March 2008 6:39 pm
Hitwise today released a report today announcing massive growth in UK online video usage in the past year. They calculate a 178% increase in traffic to video sites such as YouTube.
The article states : “YouTube is the most popular video site in the UK and the eighth most visited website overall. The combined market share of its US and UK properties in February was 69.31% of all UK Internet visits to the custom category. One of the key reasons for YouTube’s success is the strength of its brand. The fourth and fifth most popular search terms in the UK during February were ‘youtube’ and ‘you tube’. The international nature of its content also plays a role: YouTube Poland was the 24th most visited video website in the UK last month, for example.
The third most visited video website in the UK during February was BBC iPlayer. The Beeb’s catch-up TV streaming service has increased its market share of UK Internet visits by 423% since December 2007, and is now the 50th most visited website in the UK overall. In February, iPlayer was the fifth most visited BBC online property in the UK after BBC News (UK rank in February 2008: 9th), the BBC Homepage (12th), BBC Sport (18th) and BBC Weather Centre (30th).”
More indepth information is available here : Online video traffic up 178% in a year
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