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Yahoo! launch “Shine” women’s siteby Andrew Redfern @ 31st March 2008 1:25 pm Yahoo! launched yahoo! Shine today, a new website aimed solely at women. The site will provid feature and information in key categories including Fashion & Beauty, Parenting, Food, Health, Entertainment, Work & Money and Love & Relationships. It will have Brandon Holley as the editor and bring in contributors from the lifestyles outlets, including Lucky magazine, The Wall Street Journal’s Career Journal and BluePrint magazine According to the press release issued today the site “aims to provide [women with] the information most relevant to their daily lives…and will feature content from many of the most popular lifestyles publishers, including Conde Nast Publications and Hearst Corporation. Additionally, a new editorial team will develop original stories on a daily basis, and hand pick the best user blog posts to feature prominently on the site. Yahoo! Shine creates a single destination for the approximately 40 million women between the ages of 25 and 54 who already come to Yahoo! each month, making Yahoo! a more relevant starting point for this audience.” The new site will help create a better experience for women on Yahoo!, while providing Yahoo! advertisers with a single lifestyles destination to reach this coveted demographic. Yahoo! Shine brings together the resources of several existing Yahoo! sites, including Yahoo! Food and Yahoo! Astrology, and will incorporate content from Yahoo! Health. Bringing these resources together is an example of Yahoo! Media’s focus on building larger category sites for mass audiences, rather than focusing on niche topics and smaller audiences. “You can count on us to bring attitude and personality, and find humor in almost every topic we cover, whether it’s a post on men who wear skinny jeans, how you can get back into your skinny jeans, or whether you’ll be taken seriously if you wear jeans to work,” Holley said. “Yahoo! Shine speaks to you as a friend, telling you the secrets and tips to simplify your life.” Yahoo! Shine has a blog section to allow users “to share their thoughts and discoveries in a trusted environment. Editors will handpick entries from these blogs to feature alongside the partner and editorial content.” “Yahoo! is an ideal partner for us because they are pioneering a unique way to present content online,” said Christopher Johnson, vice president or Hearst Magazines Digital Media. “With more than 130 million visitors each month to Yahoo! in the U.S., Yahoo! will become a giant megaphone for us and allow Hearst’s network of bloggers to elevate their voices and be heard by a much larger audience. Increasing the visibility of our blog content is a key element in driving additional traffic and converting passive readers into loyal fans.”"We’re delighted that Yahoo! has turned to so many of our magazines and websites for content for its new women’s website,” said Rick Levine, of Conde Nast Publications. “By speaking to Yahoo!’s huge audience, this partnership will give our great editorial properties a significant growth opportunity.” Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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