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Basic PPC Google Adwords Definitions: Quality Score

by Andrew Redfern @ 31st March 2008 6:13 pm

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Google Adwords has a number different abbreviations associated with its sponsored listings systems; two of the most important factors associated with the performance of your campaign are its Cost-per-click (CPC) and Clickthrough Rate (CTR).

Google describes these two on its website as -

Cost-per-click (CPC): Under its cost-per-click (CPC) pricing model, AdWords charges your account for each click your adverts receives. You won’t incur any costs if your ad is displayed for a search query and users don’t click it.

Clickthrough Rate (CTR): Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100.

The quality of the Google sponsored listings are automatically determined by over one hundred different factors they include factors that Google likes to keep secret; but the diagram below shows the main aspects of go into making a keywords quality.

Google Quality Score

Would you like to know more about Sponsored listings on Google, Yahoo or MSN? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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