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Live Search embraces Vertical Search

By Andrew Redfern @ 11th October 2007 10:22 pm

MSN Live Search today rolled out a new update which has embraced vertical search like non of the other major search engines.

The official search blog outlined the new layout that Live Search will be adopting for category searches on popular products within a category.

The average rating and sales price are shown below the a product image with an option to browse more products on the MSN Shopping engine.

The engine allows the user to research the products by reading the collection of user reviews and viewing a summary of the overall opinion that users have about that product.

The Official Live Blog explains – “We’ve indexed millions of products and user reviews through a combination of crawling Web sites and obtaining feeds from partner sites.

Computers and electronics are the most popular categories for product research online and this is where we put a lot of focus for this release. But-because we know people look for other products (e.g. Gucci bags) and not just LCD TVS or MP3 players-we will continue to increase our selection and depth for more categories in the future.

Specific Product Searches – Searches for specific products – such as Nikon d40-now show a quick summary of the product, including a graphical summary of user opinions (called “User reviews at a glance”). The team is continuously working on ensuring that product name variations trigger the relevant product results.

Clicking on a product with ratings takes you to a detailed product summary page. This page enables you to visually explore user opinions on various aspects of the product (quality, ease of use, etc) and filter them by both positive and negative opinions.

We look forward to your feedback to help us improve product results within Live Search. We hope you enjoy using the new features we’ve recently rolled out!”

If your company wants to embrace Vertical Search then contact HitSearch and see how we can help your business grow. Remember, its a big world outthere, make sure you become visible.

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