1st April 2008 6:19 pm

Social Media Marketing: Bebo and LG15 Studios’ leading online drama KateModern which averages 1.5 million views per week, will be broadcasting 12 episodes in 12 consecutive hours, during which the identity of Kate’s killer will be revealed.

On Saturday 5th April, KateModern, one of the most successful TV shows on the web will secure another UK first by airing ‘12 in 12′.

Beginning at 11am BST, a new episode of the show will post to the KateModern profile on Bebo each hour. During this broadcast event, many of the questions posed in Season Two about the disappearance of Kate will be answered, and finally her killer will be revealed.

  First attempted by sister show lonelygirl15 back in August 2007, the ‘12 in 12′ broadcast proved to be hugely successful, drawing an audience of close to 2 million views in a single day.

KateModern’s producer Kelly Brett said, “The cast and crew are really proud of all the work that has gone into the 12 in 12. We feel that the use of this traditional TV broadcast technique along with our recent BAFTA TV CRAFT nominations** further demonstrates the credibility and creativity of KateModern.”

Produced by the creators of lonelygirl15, KateModern is one of the most successful shows on the web. The forerunner of Snack TV, it is a new form of online entertainment that combines bite-size 1-4 minute show episodes with live interaction.

The show, which was commissioned by Bebo in April 2007, received over 35 million views in its first season, and over 8 million views since the start of season two.

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