blinkx partners with Five news
By Andrew Redfern @ 8th April 2008 11:04 pm
blinkx today announced a partnership with Five (www.five.tv). Visitors to blinkx.com will now be able to view highlights from Five News (www.five.tv/news).
Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Five.
Five News is home to newscaster Natasha Kaplinsky, who joined the station earlier this year to anchor the 5 p.m. and 7 p.m. news bulletins. Users will have access to Kaplinsky’s news bulletins, updated daily.
“Our partnership with Five and other news providers makes it even easier for our users to have access to diverse coverage of world events,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re delighted to bring Five News’ perspective on current affairs to blinkx.com.”
“More viewers are turning to the Web for their news than ever before,” said Jonathan Lewis, head of Digital Media, Five. “We’re pleased to leverage blinkx’s unique search technology to make our content fully searchable and accessible, thereby increasing our exposure to new audiences everywhere.”
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