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blinkx partners with Barney, Bob the Builder and Fraggle Rock

By Andrew Redfern @ 8th April 2008 11:08 pm

blinkx today announced a partnership with HIT Entertainment (www.hitentertainment.com), one of the world’s leading independent children’s producers and rights owners.

HIT’s award-winning programming includes Bob the Builder and Thomas and Friends, and from this month will be readily available at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising to complement the popular pre-school shows from HIT Entertainment.

With a catalog comprised of programming seen in more than 240 countries and in over 45 different languages, HIT Entertainment is home to colorful, educational content that resonates with children across the globe.

Viewers will now have access to programming ranging from Barney, the huggable Tyrannosaurus Rex, to the colorful cave-dwellers of Fraggle Rock.

“As more parents turn to the Web for stimulating, wholesome entertainment for their children, it becomes increasingly important for us to make this type of programming easily accessible,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re delighted to be bringing HIT Entertainment’s quality content to blinkx.com.”

“With a portfolio of award-winning properties, HIT’s shows aim to engage, inspire, educate and delight children all over the world.,” said Ryan Tunstall, IT & Operations director, HIT Entertainment.

“We are delighted to be working with blinkx to increase the distribution of our shows worldwide and perfectly complements and supports our digital strategy in reaching a global audience.”

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