Hit Search About Hit Search Pay Per Click Search Engine Optimisation Contact Hit Search Hit Search News

TradeDoubler tracks user journey from affiliates and search

by Andrew Redfern @ 10th April 2008 2:16 pm

SEO ConversionsKeyword Report

TradeDoubler, the global digital marketing company, today announces the launch of td Integral, its cross-media marketing platform which allows users to track, analyse and optimise their entire online marketing portfolio.

Tradedoubler affiliate marketing

Combining the functionalities of td Toolbox and td Searchware 4, td Integral presents a picture of the complete customer journey across affiliate, search and display marketing.

td Integral provides an unrivalled user journey report that plots the progress of a user from initial investigation to eventual product purchase via their click history. This gives an understanding of how the entire online journey affects consumer buying, giving marketers the opportunity to accurately plan campaigns and deliver far higher performance and results.

Mick Empson, managing director of TradeDoubler’s TD Technology division, believes that td Integral is the answer to the industry’s user journey tracking dilemma: “The industry has long been calling for an effective tracking model that shows exactly how display, rich media, video, affiliate and search interact. 

Our customers have repeatedly told us that such functionality, now available in td Integral, will deliver maximum impact for their business.”

Through a common tracking system, td Integral allows cross-media management and measurement of campaigns through one login, providing the ability to plan, optimise, report and buy media with greater precision.

Users will be able to make informed strategic choices between the most valuable media.

As a media agency looking at the increasing difficulty of managing and measuring the accountability of disparate online campaigns, Bradley Moore, Media Director at blue barracuda welcomes the td Integral launch: “The new media landscape needs measuring differently, and until now nobody has resolved how to do this.

The heart of performance is in the accountability of the media and its ability to be optimised. Solutions such as td Integral will enable us to hold to account the various strands of the media mix through insight into the cross-media journey.”

Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

Other Related Stories That May Be Of Interest:

  1. Affiliate Network TradeDoubler announces 89% Growth
  2. HotelConnect chooses TradeDoubler for its affiliate programme
  3. Affiliate Marketing - TradeDoubler boosts Q3 revenue by 77%
  4. TradeDoubler and HMV win at the IMA awards
  5. TradeDoubler gets New UK MD and Client Services Director
  6. Affiliate News - Tradedoubler nabs BT and PC World
  7. Thomas Cook Use TradeDoubler for Affiliate Marketing
  8. Jessops Joins Affiliate Network TradeDoubler
  9. Tradedoubler launches rival contextual network to Google Adsense
  10. Affiliate Marketing - TradeDoubler extends Dell relationship to 2011

 Search Categories


Hit Search Limited Contact Us
Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG.
TradeDoubler tracks user journey from affiliates and search - Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289.

Terms | SEO | PPC | Contacting Hit Search | Online Reputation Management | Online Press Distribution