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blinkx partners with Roland Collection

By Andrew Redfern @ 10th April 2008 2:38 pm

blinkx, the world’s largest video search engine, today announced a partnership with The Roland Collection to bring users an impressive library of films on art.

Now available at www.blinkx.com, programs within The Roland Collection contain more than 26 million cinematic images spanning a variety of art ranging from prehistoric times to the architecture of the future, with insights into the work of modern authors.

Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with The Roland Collection.

Rediscovering and preserving content from around the world, the Roland Collection’s comprehensive compilation of films and videos on art offers viewers a unique look into vast worlds of content. From ancient stone circles to the Bauhaus and beyond, the Roland Collection has spent more than 40 years selecting titles of lasting importance and securing content that educates, challenges and inspires.

“With the explosion of the Internet and the evolution of online video and digital art mediums, it’s easy to overlook earlier forms of art, many of which are still very relevant today,” said Suranga Chandratillake, founder and CEO, blinkx. “The Roland Collection bridges these worlds, providing viewers with access to a number of art periods, subjects and mediums. We’re excited to bring this collection of videos to blinkx.com.”

“We consider the art film to be a holistic medium for communicating the interconnectedness of art and life,” said Anthony Roland, founder and curator, The Roland Collection.

“By leveraging blinkx’s unique video search technology, we’re able to share our philosophy, along with our comprehensive collection of films on art, with a global audience who might not have located these treasures otherwise.

In addition, our users have access to blinkx’s incredibly intuitive and dynamic Video Walls, which they can embed into their own art blogs and Web sites.”

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