15th April 2008 10:18 am

ValueClick Europe’s Commission Junction division has developed a new product called ‘Cross Cookie Correlation’ which enables its clients to track and reward affiliates for sales made across multiple programs.

The technology allows advertisers who operate websites across multiple countries or who have more than one brand in their portfolio, to link their programs together and pay affiliates, even if a user moves to complete the purchase in another country or in another program.

This technology was trialed with a test group of advertisers - including the luxury chocolate and gifts retailer Hotel Chocolat - during the last two months of 2007, and is now ready to be rolled out to Commission Junction’s whole advertiser base worldwide.

Chris Bishop, Online Marketing Manager at Hotel Chocolat said “Over the 2007 holiday period we began using Commission Junction’s cross cookie correlation technology.

It has further improved relationships with our global affiliate base as they can now efficiently and effectively promote both our established UK and newly launched US online stores, and be fully rewarded for the customer journey across our two sites which until previously, it was not possible to do.

“Even within the current tough retail environment our affiliate sales are up 50% year on year and new innovative technology from Commission Junction ensures our programs continue to operate above the market trends, not only in the retail sector but also within the technical platform.”

Daniel Powel, Head of Account Management at Commission Junction said “Our affiliates have always been in the unique position of being able to take advantage of our common, global platform, whereby they could join advertiser programs from around the world, and visa versa.

We are effectively linking virtual programs together making life easier for both advertisers and affiliates.”

Deborah Preston, Online Partnerships Manager, Symantec EMEA said “Affiliate marketing is a central element of Symantec’s strategy to continue to build on the strength of the Norton brand, and we currently operate affiliate programs across 10 countries worldwide.

We’re very pleased to be working with Commission Junction, and look forward to making improvements and synergies with their new cross cookie correlation product.”

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