Local Search targeting with Google Print and Audio Ads
By Andrew Redfern @ 15th April 2008 7:21 pm
Tyler Johansson part of the Google Agency Team posted a great case study on the advantages of Google Print and Google Audio.
Tyler takes up the chat with an example of a compnay that has benefited “Take for example, GolfNow, a company providing online tee time bookings at golf courses across the country.
They identified local markets such as Atlanta and Washington DC where online campaigns needed an extra push. After running print and audio ads targeting these areas, GolfNow:
Increased branded searches in Atlanta by 200%
Increased sales in Washington D.C. by 33%
Watch the video below to get the scoop directly from the GolfNow team
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