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Online web searches grow as US election nearsby Andrew Redfern @ 16th April 2008 9:11 am
iCrossing, a global digital marketing company, today announced the results of an update to the original How America Searches: Election 2008 report, published in July, 2007. The study combines a survey of potential voters’ attitudes and behaviors with respect to researching presidential candidates and political issues on the Web, with a detailed analysis of the visibility of candidates and issues in both natural and paid search. The study finds that the number of people using online resources has grown 31 percent since the first iteration of the study from June, 2007. The study further finds that information on candidates’ positions on specific issues are still top-of-mind for voters, but the candidates still have relatively poor natural and paid search visibility for issue-related The key finding of the report are as follows - * The Internet’s influence on politics grows. The number of potential voters turning to the Internet for election information has increased by 31 percent since the original How America Searches: Election 2008 report was published in July, 2007. The Internet, previously tied with newspapers as the second most-popular channel, now leads newspapers 55 percent to 47 percent as an election information resource. * Issues still of top importance to searchers. Eighty-seven percent of potential voters search on an election issue, and finding moreinformation about a candidate’s position on a specific issue remains the leading reason they conduct candidate searches (85%). * The economy and health care join war in Iraq and gas prices, as top issues of interest online. Interest in global warming cools. Searches related to the economy have grown 29 percent and global warming has been knocked out of the top 10 issues searched online. The most popular issues are currently health care (49%), the economy (49%), war in Iraq (48%), and gas prices (44%). * Candidate search volumes are up. Obama holds lead nationally and in Pennsylvania. Candidate search volumes have increased greatly since the original How America Searches: Election 2008 report, with Obama leading the number of voter searches by a wide margin. This margin over Clinton is also seen in searches conducted in Pennsylvania in the run-up to that state’s Democratic Primary. * Obama leads on natural search results for issues. All candidates weak on paid search results for issues. Barack Obama leads on issues-related natural search visibility, with 60 percent share of market followed by Ron Paul (36%), Hillary Clinton (3%), and John McCain (1%). Paid search on issues keywords is much lower than that of candidate keywords; * More women turn to the Web to learn about candidates and issues. The original How America Searches: Election 2008 report showed that men conducted election research online at much higher rates than women (47% vs. 38%). Currently, both genders rely on the Internet equally for election-related information; 56 percent of men and 54 percent of women. Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible Other Related Stories That May Be Of Interest:
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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG. Online web searches grow as US election nears - Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289. Terms | SEO | PPC | Contacting Hit Search | Online Reputation Management | Online Press Distribution |
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