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comScore releases search engine rankings for March

By Andrew Redfern @ 16th April 2008 9:28 am

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.

In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).

March 2008 vs. February 2008 – Share of Searches (%)
Google Sites                      59.2%           59.8%           0.6
Yahoo! Sites                      21.6%           21.3%          -0.3
Microsoft Sites                    9.6%            9.4%          -0.2
AOL LLC                            4.9%            4.8%          -0.1
Ask Network                        4.6%            4.7%           0.1

The figures above are based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.

Search Queries (MM)
Core Search Entity Feb-08 Mar-08 Feb-08

Total Core Search                 9,882          10,771            9%
Google Sites                      5,855           6,438           10%
Yahoo! Sites                      2,136           2,296            7%
Microsoft Sites                     953           1,012            6%
AOL LLC                             488             521            7%
Ask Network                         450             503           12%

The table above; the data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).

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