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10 Billion videos eyeballed online in America last month

by Andrew Redfern @ 17th April 2008 9:13 am

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month.

YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

Top U.S. Online Video Properties by Videos Viewed - February 2008

1) Google Sites                   3,567,202                        
2) Fox Interactive Media            586,236                        
3) Yahoo! Sites                     293,120                        
4) Microsoft Sites                  293,085                        
5) Viacom Digital                   218,011                        
6) Time Warner - Excl. AOL          132,734                        
7) Disney Online                    130,609                        
8) AOL LLC                          114,853                        
9) ABC.COM                           98,294                        
10) Comcast Corporation               92,828                        

Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February.

Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and
Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

Top U.S. Online Video Properties by Unique Viewers - February 2008

1) Google Sites                       81,791                      
2) Fox Interactive Media              55,741                      
3) Yahoo! Sites                       37,111                      
4) Microsoft Sites                    27,080                      
5) Time Warner - Excl. AOL            21,329                      
6) Viacom Digital                     21,280                      
7) AOL LLC                            20,970                      
8) Disney Online                      13,245                      
9) ESPN                                7,186                      
10) ABC.COM                             7,042                      

* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from February 2008 include:

* 72.8 percent of the total U.S. Internet audience viewed online video.
* 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6   videos per viewer).
* 50.2 million viewers watched 539  million videos on MySpace.com (10.7 videos per viewer).
* The average online video duration was 2.7 minutes.
* The average online video viewer consumed 75 videos

Does your company have access to video content? would you want to make monet from it? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible.



Other Related Stories That May Be Of Interest:

  1. 11 Billion videos viewed online in April 2008
  2. YouTube accounts for 1 in 3 online videos January
  3. Google extends Online video marketshare to 38 percent
  4. YouTube Surpasses 100 Million American Viewers
  5. comScore : US online video usage soaring
  6. Americans conducted 9.9 billion search engine searches in February
  7. MTV networks stream 1.2 Billion Videos in 2007; Britney Tops
  8. comScore launches online measurement service for video
  9. Microsoft Tops Online Display Advertiser in June
  10. Americans conducted 12.6 billion searches 7% on September

Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG. Telephone Number for Search Engine Optimisation, Search Marketing, Pay Per Click and all other enquires is 0845 643 9289.
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