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10 Billion videos eyeballed online in America last month

By Andrew Redfern @ 17th April 2008 9:13 am

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month.

YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

Top U.S. Online Video Properties by Videos Viewed – February 2008

1) Google Sites                   3,567,202
2) Fox Interactive Media            586,236
3) Yahoo! Sites                     293,120
4) Microsoft Sites                  293,085
5) Viacom Digital                   218,011
6) Time Warner – Excl. AOL          132,734
7) Disney Online                    130,609
8) AOL LLC                          114,853
9) ABC.COM                           98,294
10) Comcast Corporation               92,828

Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February.

Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and
Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

Top U.S. Online Video Properties by Unique Viewers – February 2008

1) Google Sites                       81,791
2) Fox Interactive Media              55,741
3) Yahoo! Sites                       37,111
4) Microsoft Sites                    27,080
5) Time Warner – Excl. AOL            21,329
6) Viacom Digital                     21,280
7) AOL LLC                            20,970
8) Disney Online                      13,245
9) ESPN                                7,186
10) ABC.COM                             7,042

* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from February 2008 include:

* 72.8 percent of the total U.S. Internet audience viewed online video.
* 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
* 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
* The average online video duration was 2.7 minutes.
* The average online video viewer consumed 75 videos

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