ComScore - A Review of Online Consumer Spending available for purchase
by Andrew Redfern @ 18th April 2008 12:52 pm
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the availability of “The comScore Industry Report: A Review of Online Consumer Spending in Q1 2008,” the first in a series of four quarterly reports
focused on the state of the online retail sector in 2008. The report is available for purchase starting today and will begin shipping on May 1.
“With the US economy staring down a recession and consumer confidence on the wane, a variety of companies are focused on how consumers’ spending patterns are changing and what this means to their businesses,” said Gian Fulgoni, comScore co-Founder and Chairman. “The insights included in the report will be critical to the development of effective marketing strategies in these challenging economic times.”
Key report highlights include:
– An overview of changes in consumers’ online spending patterns from 2007 through the first quarter of 2008
– Analysis of spending across twenty key product categories
– Insights into dollar spending, conversion, buying frequency and average order value
– Analysis of differences in performance across retailer segments, including multi-channel versus pure-play, high-end versus low-end and comparisons across specialty stores, department stores, and mass merchants
– Detailed traffic and engagement data for more than 200 individual online retailers
– Review of consumer spending by demographic segments
– Analysis of the impact of search and comparison shopping sites on e-commerce spending
– Consumer sentiments regarding the economy, including future spending expectations and plans for the use of their tax rebates.
The reports can be purchased online at http://www.comscore.com/retailreports.
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