18th April 2008 1:31 pm

FIVER has secured a UK broadcaster first by acquiring the rights to the hit online drama, Sofia’s Diary from Sony Pictures Television International (SPTI), it was announced today. The announcement marks the first time for an online, UK-produced show to transition to broadcast (THUR).

Sofia’s Diary is a new multi-platform series which has recently premiered on the social media network, Bebo. The series, aimed at teenagers and twenty-somethings, which launched on Bebo on 14th March 2008, attracted an impressive five million viewers in its first two weeks online.

The debut episode of the series, which airs on the internet at www.bebo.com/sofiasdiary, received more than one million views in its first 48 hours. Since its online debut, almost half a million people are tuning in to watch each episode.

Sofia’s Diary follows the life of 17-year-old Sofia Taylor (newcomer Rachel Hyde-Harvey), charting her ups and downs as she adjusts to a new life living with her dad, step mum and baby step-brother after being sent to London by her mum after getting into trouble at school.

Starting from Monday 28th April on FIVER, the 3 minute programmes will be screened each weekday at 4.55pm, with an omnibus thirty minute episode screened every second weekend.

Director of Programmes for FIVER and Five US, Hannah Barnes, said: “I’m thrilled to be working in partnership with Bebo and SPTI in what is an exciting broadcasting first in the UK. Quality programming for 16-24’s is booming on the internet, and our decision to showcase Sofia’s Diary shows our commitment to 16-24’s, which is part of our wider strategy in building a further connection with this group.”

Senior Vice President, European Production, SPTI, Antony Root, said: “We are moving our production business quickly to meet the needs of viewers who want to access our content across multiple platforms. Sofia’s Diary is a unique entertainment offering and we are delighted with the success Bebo has had with the show. We are sure that FIVER viewers will also be excited to hear it’s about to air for the first time on TV in the UK.”

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