Google has been named the most important brand in the world according to a report in Monday’s Guardian. It quotes WPP-owned research company Millward Brown as putting Google at number one in its global brand power list for the second year in a row with a 30% year-on-year increase in its value.
The study is undertaken annually by Millward Brown under the title BrandZ and takes into account the financial performance of a company coupled with a measure of brand’s profile (determined by a 100,000-strong global consumer survey).
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