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Examples of how to drive business with Mobile Marketing

By Andrew Redfern @ 22nd April 2008 12:39 pm

Major worldwide brands have incorporated mobile marketing into their traditional advertising campaigns, CRM programs
and Call Centers in order to increase response, enhance loyalty and improve customer relations.

When executed correctly and creatively, mobile marketing has yielded exceptional results.

“Most people today use a cell phone. Lack of cell phone spam translates into a major channel of communications without the noise of traditional channels,” explained John Spagnuolo, President of the New Media Institute.

“The closer you connect with consumers within their lifestyle, the better your results will be,” noted Bob Gold, President of Gold Mobile. “When properly executed, mobile marketing can increase traditional response rates by 5-20%, deliver a higher-level of customer service and enhance retention.”

Excellent Mobile Marketing Tips
1) Offer an incentive for individuals to opt-in to your mobile community. The target audience must grant permission to be contacted. Incentives can range from discount coupons to free products, services or branded content, to entry into contests or sweepstakes.

2) Segment your messaging. This is not a new concept for marketers, but mobile technology makes executing this task easy and seamless.

3) Measure and refine your program. This requires utilizing a mobile marketing platform that has the bandwidth and expertise to perform real-time change management and reporting.

A typical mobile marketing program may include the following capabilities:

* Lead capture
* Additional touch-points to traditional advertising campaigns
* Pre/during/post event marketing
* Promotions, sweepstakes & contests
* Coupons & discounts
* Lifestyle, loyalty & community brand building
* Multi-media content creation and distribution
* Mobile videos
* Location based marketing
* Mobile polling and voting
* Sales and distribution programs
* Segmented broadcast messaging
* Web and email integration

Mobile Marketing Best Practices and Applications can be found on this White Paper – http://www.newmedia.org

Would you like to know more about Mobile Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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