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Yahoo! starts reuse campaign for Earth Day

By Andrew Redfern @ 22nd April 2008 3:54 pm

In celebration of Earth Day, Yahoo! today announced the launch of a “Free Is Good” campaign aimed at motivating its online community of more than 500 users worldwide to reduce their impact on the environment through reuse.

From April 20 through May 4, Yahoo! will help inspire people to join groups and recycle by placing eco-friendly prizes, such as a “Smart car”, eco-trips and green cleaning services, in randomly selected reuse groups.

Yahoo! created a microsite to make it easy for users to find a reuse group in their community. The site will be promoted on Yahoo!’s homepage and throughout the network. Yahoo! will also host reuse events at many of its campuses worldwide for employees.

Yahoo! is teaming up with reuse groups like Freecycle, a grassroots community of 4.7 million members across 85 countries, and other popular online reuse groups, to inspire people around the world to think twice before throwing an item in a landfill. In addition to helping our planet, reusing helps people save money and give back to their community.

“Through Yahoo! Green, our Carbon Neutrality program and other green initiatives, Yahoo! is committed to empowering the largest online community in the world with the tools, tips and information to make a positive impact on the planet,” said David Filo, co-founder and Chief Yahoo!. “We’ve seen a grassroots surge in consumers looking for information about reuse so we’re using our network to help move consumers from awareness to action.”

* Reuse groups such as Freecycle are the most trafficked on Yahoo! groups.

* “Freecycle” was the 3rd top green search in 2007.

* According to the US Environmental Protection Agency (EPA), the amount of waste each person creates has almost doubled from 2.7 to 4.4 pounds per day over the past 35 years. The EPA recommends source reduction, which includes reuse, as the most environmentally sound strategy for preventing waste.

* A recent online survey of 2,000 US adults conducted by Yahoo! and Decipher Inc. found that 90 percent of respondents said that they would consider product reuse if more education was done on the matter.

Yahoo!’s Earth Day Microsite can be found at http://green.yahoo.com/earth-day.

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