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Online Banking: 1 in 3 UK Internet users bank online

by Andrew Redfern @ 28th April 2008 10:42 am

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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the U.K. online banking sector, based on data from comScore Media Metrix and analysis from comScore Marketing Solutions.

The report measured online banking activity, including the number of customers and the number of visits per month.

In January, 10.9 million customers logged onto at least one online banking account, representing 33 percent of the total U.K. online population. On an aggregate basis, Royal Bank of Scotland (RBS) had the most online banking customers in the U.K. in January (2.9 million), driven largely by the 2 million people who accessed NatWest’s online banking service.

The most popular individual online banking brand was Lloyds TSB with 2.8 million customers. It was also the most frequently visited online banking service in the study, averaging 6.8 visits per customer during January.

Top 5 U.K. Online Banking Service Total Visitors

Royal Bank of Scotland (RBS) Group    2,906,000                 
NatWest Bank                                           2,021,000                 
Royal Bank of Scotland                            952,000                 
Lloyds TSB                                               2,832,000                 
Halifax Bank of Scotland (HBoS) Group 2,439,000                 
Halifax                                                        2,063,000                 
Bank of Scotland                                      358,000                 
HSBC                                                         2,374,000                 
Barclays Bank                                           1,700,000                 

Notes :
Online banking customers defined as unique visitors to the secure pages of online banking properties on which online account activity takes place.

Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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