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YuMe releases real-time online video analytics

by Andrew Redfern @ 29th April 2008 1:53 pm

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YuMe today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that will allow advertisers to monitor and optimise online video advertising campaigns across the net in real-time.

“We’re building tools like AdMe to help advance advertisers’ ability to manage, track and evaluate campaigns in the field rather than just evaluating a report after a campaign has run,” said Jayant Kadambi, CEO and co-founder of YuMe.

“AdMe is going to be an important tool in helping advertisers optimize video ad campaigns across the Web to ensure delivery and performance metrics are met throughout the lifecycle of a campaign.”

YuMe’s new AdMe Campaign Window will display the current status of an advertiser’s online video campaign and offer alerts when campaigns are underperforming. Initially, AdMe will track campaigns running on the YuMe platform and shortly thereafter advertisers will be able to view real-time data on campaigns running on any site or network.

AdMe is an important advancement in bringing transparency to online video advertising campaigns. Only YuMe offers advertisers the ability to centrally measure and manage campaigns right from their desktop, making it easy to see which placements are live the day of launch, how the campaign is pacing against delivery goals and to evaluate and optimize a campaign’s performance based on quantified results.

The company will test the new desktop analytics tool with several leading advertising agencies in the coming weeks and will release the product to the industry in the third quarter of this year.

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