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Nokia to deliver real time traffic reports to your mobile

by Andrew Redfern @ 29th April 2008 1:58 pm

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Nokia (NYSE: NOK) and ARC Transistance, the European network of automobile clubs, announced today that they are working together to provide Real Time Traffic Information to users of Nokia mobile devices.

Nokia will offer the service as a premium offering in Nokia Maps 2.0 and in future versions of Nokia Maps.

By adding RTTI, Nokia can save precious time for drivers by alerting them of traffic, construction or other road hazards that could affect their journey. When Nokia Maps receives the road updates from ARC Transistance, the application can dynamicly re-route during navigation and provide a faster route.

This is a significant milestone for Nokia Maps, which makes navigation an even more compelling experience for Nokia device owners.

ARC Transistance Traffic Information services aggregate the real time road and traffic conditions of 16 countries in Europe, and growing.

The leading navigation industry players also use the ARC Transistance Traffic Information services to enhance the routing guidance and navigation experience of their customers.

Nokia Maps turns mobile devices into local mapping and routing engines with a navigation option, providing worldwide mapping free of charge. In so doing, the unique hybrid solution combines the advantages of on-board and off-board navigation. Maps and location-aware content only need to be loaded once - they are then always available on the device.

Upgrading to the GPS navigation option enables your mobile to become a powerful connected personal navigation device, that provides clear, turn-by-turn visual and voice guidance. If your Nokia device does not have built-in GPS, you can also use an external GPS module with a compatible device. With vector maps provided by TeleAtlas and Navteq, Nokia Maps now has maps covering over 150 countries, with over 70 of them navigable.

The new version of Nokia Maps 2.0 for selected devices is available on the Nokia Beta Labs website: http://www.nokia.com/betalabs.

Beta Labs shares some of the exciting new ideas that Nokia is working on and let users help shape their future development.

Would you like to know more about Mobile Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.



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