blinkx ups the ante with new video search partnership
By Andrew Redfern @ 29th April 2008 2:06 pm
blinkx, the world’s largest video search engine, today announced a partnership with The Poker Channel (www.pokerchanneleurope.com), the world’s first television channel dedicated to poker and gaming entertainment.
Hundreds of clips from Europe’s largest library of poker programming are now easily accessible at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage and share the resulting revenue with The Poker Channel.
Launched in the U.K. in 2005, The Poker Channel provides seasoned enthusiasts and casual players alike original poker programming from around the world that seeks to embody the culture, lifestyle and attitude of poker fans.
The Poker Channel is home to diverse, quality gambling entertainment, offering tournaments, educational videos and “Pokumentaries” on demand. From footage of top pros, including Chris “Jesus” Ferguson and Howard Lederer, to videos on how to play aggressive, winning poker, users will now find it all on www.blinkx.com.
“Poker’s online and TV presence has grown exponentially in the past few years, with The Poker Channel as an early pioneer,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to partner with The Poker Channel to bring the best poker footage to our users.”
“We’re delighted to partner with blinkx to make our world-class programming available to international audiences everywhere,” said Chris White, commercial director, Poker Channel Europe.
“blinkx’s unique search technology ensures users can easily access our extensive mix of tournaments, high stakes cash games, news and instructional shows.”
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