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blinkx partners with Handbag.com

By Andrew Redfern @ 30th April 2008 9:39 am

blinkx, the world’s largest video search engine, today announced a partnership with Hearst Digital, the commercial aggregator of all of the National Magazine Company’s online properties, including Handbag.com.

Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Hearst Digital.

Launched in 1999, Handbag.com became part of the Hearst Digital Network in 2006. The first dedicated women’s lifestyle Web site in the U.K., the site offers expert insight, discussion forums, videos and more on all matters that women are interested in, including fashion, beauty and celebrity gossip.

In addition, Handbag.com’s Handbag TV provides video content ranging from next season’s catwalk collections and film trailers to the funniest viral videos on the Web.

“Handbag.com is enormously popular because of its relevant, fresh content for women,” said Suranga Chandratillake, founder and CEO, blinlx. “We are thrilled to add their video content to blinkx.com, giving our women viewers access to high-quality lifestyle videos, on demand and in easy-to-consume formats.”

“We really value the opportunity to share the female point of view with an even larger audience,” said Alex Ballantyne, managing director, Hearst Digital. “Our partnership with blinkx enables us to increase the reach of our content, and brings our compelling forum to women everywhere to share and learn from each another.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

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