by Andrew Redfern @ 30th April 2008 6:28 pm

VODone Limited (”VODone”) (SEHK: 82.HK), a leading telemedia service provider in China, is pleased to announce that it has established a partnership with Aspire Information Technologies (Beijing) Ltd., a subsidiary of China Mobile Communications Corporation (”China Mobile”).

Both parties will join hands to promote China Mobile’s Fetion business through VODone’s online video advertising platform, VODone BUS.

Fetion is an integrated communication service launched by China Mobile. It combines various communications means, such as voice, GPRS and short messages, to realize a seamless communication between the Internet and the mobile network.

Comprising chat room and interactive entertainment features, Fetion allows users to send short messages through computers free of charge. Fetion users can also enjoy voice chat room service anytime, anywhere at a very low cost. Its multi-terminal platform enabled hassle-free file transmission, including MP3, image and general electronic
files.

With the Fetion service, billions of China Mobile’s users and Internet users can gain access to Fetion user terminals. They can also benefit from the convenience brought by VODone’s integrated promotion channels, which will create a brand new “Fetion” lifestyle.

Through this partnership, China Mobile’s Fetion business promotion will be connected with all promotion channels in VODone BUS. Fetion users can download user terminals by accessing the homepage of China Mobile’s Fetion or through the “Fetion” advertising icons in VODone BUS’ website.

As the largest online video advertising platform in the PRC, VODone BUS is able to place advertisements according to different industries at a particular timeframe, towards a particular group of audience in certain geographical areas. The accurate placement relies on VODone’s 15 million video players, together with the professional technical support from Double
Click and industry analysis from iResearch.

VODone BUS is well known as one of the few new media enterprises in the PRC with a complete set of licenses for operating online business. Through its promotion channels which integrated the Internet, telecommunications and media, China Mobile’s Fetion business is poised to benefit from its strong promotion capability and accurate audience targeting features in the
3G era.

Dr. Zhang Lijun, Chairman of VODone, said, “The Company’s cooperation with China Mobile’s Fetion business is a breakthrough in the history of online video broadcasting. It brings VODone to a new horizon of development. As a brand new communications service, Fetion eliminates network limitations that enables a cross-network communication. The popularity of the Fetion service is expected to drive the business growth of VODone BUS.”

Other Related Stories That May Be Of Interest:

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2. PR Newswire partners with mobile service provider
3. Buzzwire signs over 20 new mobile streaming partners
4. Baidu signs strategic agreement with China Netcom
5. Publicis’ in online venture in China
6. T-Mobile and Nokia collaborate on Mobile Social Network
7. MyClick and Ogilvy partner for Mobile push
8. Windows Mobile Phones adds Sony Ericsson with XPERIA X1
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10. Universal Music Group partners with SendMe Mobile

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