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Google’s TV ads ready to go

by Andrew Redfern @ 1st May 2008 9:24 am

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Google have put a post on their adwords blog publicising their latest PPC (Pay Per Click) innovation. Google TV ads is a digital tevevision based system available in the US and working on the CPM model.

They say : We’d like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.

Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.

How does it work?
First, you’ll need a TV commercial. If you don’t have one yet, check out Google’s Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost. It’s free to search for specialists and send them requests for project bids, and you aren’t under any obligation to work with them until you accept a bid. To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000. Learn more

Next, you’re ready to create your campaign. You can choose the networks and dayparts on which you’d like your ad to run. If you’re looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as “home improvement,” TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks.

With Google TV Ads’ auction model, you choose the maximum cost-per-thousand impressions that you’re willing to pay, and only pay when your ad airs. about this special offer.

Read the full post here : Place ads on television with Google TV Ads

Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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