9th May 2008 2:28 pm

Reports say Google’s adSense based advertising system is almost ready to be rolled out on YouTube :

The Times (London) : Google, the search giant, has said it will introduce new types of online advertisements in an attempt to increase revenues at YouTube, the video-sharing website it owns.

Eric Schmidt, Google’s chief executive, said that the adverts - which will appear while a person is watching a video on YouTube - would be different from previous types of video-related advertising, which has tended to appear before or after a clip.

“We have new ad products that are not pre-roll and post-roll,” Mr Schmidt was quoted as saying at a conference in California, but he declined to give more details. “Think of them as ads that use the page around YouTube in interesting ways.”

Google has said it wants to increase the revenue derived from YouTube, which it bought for $1.65 billion two years ago, but admits that it hasn’t yet found the “breakthrough” that will enable it to roll out a widespread advertising platform without annoying users of the site.

Read the full article here : Google to roll out new video adverts on YouTube

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