10th May 2008 11:05 am

blinkx, the world’s largest and most advanced video search engine, today announced the availability of the blinkx Content Correlation Engine, an extension of blinkx’s Advanced Media Platform.

blinkx Content Correlation Engine utilizes blinkx’s patented technology and will allow media companies that today attract some of the largest and most profitable online audiences to automatically match textual and video assets on every single page of their websites, seamlessly morphing readers into viewers, in order to drive massively increased revenues.

The proliferation of broadband has driven a strong and growing market for publishers that own and product video assets. Average online video advertisement Cost Per Mille (CPM) rates are often an order of magnitude greater than equivalent textual banner advertisements and this effect is most pronounced when the publisher of the content is a popular, trusted
brand.

As a result many publishers who have strong brands built on offline and online text content are increasingly producing online video as a method to drive new and faster-growing advertising revenues. In the past four years, brands that have begun this approach include The Wall Street Journal, The Financial Times, Forbes Magazine, BusinessWeek Magazine and
many others.

The production of online video is, however, just the first step. Existing audiences who currently predominantly read text articles must then be converted to start to watch video content; changing readers into viewers.

As that audience today spends the majority of its time on text articles, placing highly relevant video content, inline within text articles is a critically effective strategy in initiating the reader to viewer conversion process. Existing blinkx AMP customers are already adopting the Content Correlation Engine.

blinkx’s technology uses advanced speech-recognition and visual analysis to automatically analyze and process video content on the web, delivering results that are more accurate and reliable than standard metadata-based keyword search technology. blinkx’s Concept Recognition Engine (CoRE) then applies a unique, patented pattern-matching process to the extracted information in order to recognize ideas, concepts and themes within video. It is the automated understanding that CoRE provides that allows the Concept Correlation Engine to automatically match relevant textual and video assets.

“The blinkx technology has allowed us to make dynamic recommendations to users, optimize our search ranking and increase our visibility,” said Ari Brandt, general manager, Portfolio.com.

“With the blinkx Advanced Media Platform, we have found a solution that solves many of the problems we’ve encountered in featuring video content on our Web site,” said Albert Aimers, CEO, WallSt.net.

“We’ve enhanced the value we can derive from our video assets and we expect to significantly enhance both our brand and our users’ experience online.”

“Many media companies sit on a goldmine of video assets but struggle to generate large-scale audiences for that content. This occurs because so much of the internet is still stuck in a text-oriented form, with users who have the potential to become avid video viewers still unaware of the video riches that their favorite text sites have to offer,” said Suranga
Chandratillake, CEO and founder, blinkx.

“The blinkx Content Correlation Engine uses our ability to conceptually understand the true meaning of a piece of TV or video content to match those assets to relevant text articles.

The process is entirely automatic and so can be deployed across massive websites with thousands of articles and millions of page-views, immediately scaling video audiences on those sites and driving order of magnitude growth in video views and, as a result, increased video advertising revenue.”

Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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