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blinkx doubles its advertising sales team

By Andrew Redfern @ 10th May 2008 11:20 am

blinkx, the world’s largest and most advanced video search engine, today announced that it has doubled its advertising sales team to support new business development, and plans to continue its aggressive growth in this area. New hires will join blinkx in San Francisco, London, Los Angeles and New York.

“We’re strengthening our team to help us take on a tremendous opportunity in online video advertising,” said Federico Grosso, senior vice president of business development, blinkx. “I am delighted that we have been able to attract several top advertising sales executives, all of whom have proven track records of success, and a wealth of contacts in the media industry.”

Kat Kashefi, formerly an account director for Euroclick, will join the London office as advertising sales manager. Erik Esfandiary, who worked for five years in TV sales for Sky Media, will also join the London team.

Darrin Porter, who previously worked for Ziff Davis, will join the San Francisco office as director of advertising sales.

Jason Whidby, who was with the advertising sales department for MTV, will be a sales manager for blinkx based in Los Angeles.

Finally, Maximiliano Ramirez, who has worked around the country for a number of top online publishers and created the successful advertising networking event “Digital Wednesdays,” will join blinkx as director of advertising sales. He will be based out of New York.

The online TV and video advertising market is growing exponentially: a recent report from Forrester Research forecast that the market will reach $7.2 billion in the US by 2012. In 2007, blinkx launched the world’s first truly contextual advertising platform for Internet television and video, AdHoc, to capitalize on this massive opportunity.

AdHoc uses blinkx’s unique processing technology to match video content and consumer profiles to relevant ads, and since has been used in successful campaigns for leading brands, including Dell, Best Buy and Nokia.

Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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