10th May 2008 11:33 am

Amazon.com, Inc. (Nasdaq:AMZN) today announced that retail diamond sales by Amazon.com LLC increased more than 100 percent in the first quarter of 2008 which shows that the online sales are holding out well.

Each quarter, an increasing number of Amazon.com’s tens of millions of customers are shoppin the Amazon.com Jewelry store (www.amazon.com/jewelry) and Watches store (www.amazon.com/watches), especially for important gift-giving occasions such as Mother’s Day and graduation.

“We are very pleased that more and more of our customers are discovering the huge selection and convenience of Amazon.com’s Jewelry and Watches store,” said Peter Lai, Director, Amazon.com Jewelry & Watches store.

“In addition to everyday items like books, electronics, shoes and beauty products, our customers are increasingly purchasing luxury goods, like diamonds, on Amazon.com as well.”

Everything from pendants to stud earrings (in all sizes) to diamond chronograph watches were extremely popular with Amazon customers in the first quarter.

Among the top-selling styles were a 14k white gold journey curve pendant, an assortment of princess-cut diamond solitaire rings and 1-carat round-cut diamond stud earrings. Black diamond pendants and diamond-accented watches also did very well.

“Goes to show that online sales in certain sectors have done far better than expect given the current talk of recession on the market - Andrew Redfern”

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