12th May 2008 3:58 pm

Research in Motion have today launched a new more powerful version of their popular Blackberry smartphone. Notable amongst the new features of the BlackBerry Bold is “a simple way to sync iTunes digital music collections with the smartphone”. This means it will be a significant challenger to the iPhone’s expending share of the market.

According to The Times Research In Motion haves been “aggressively working at diversifying its client base away from the executives who use the BlackBerry for sending emails. This can be seen by a greater focus on appearance in the creation of the new device, as RIM attempts to compete with Apple in its pursuit of non-business users. The Bold has a sleek silver rim, a large glass display area and its removable back is covered in black leatherette and users are able to able to personalise their BlackBerry by buying replacement backs in a variety of colours.

BlackBerry has seen its subscriber base nearly double each year for the past three years and the device has 14 million users in 135 countries. More than a third of its customers are now classified as non-government and non-corporate.”

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