Bebo, Ireland's number 1 social network has announced the appointment of Philip Macartney as its Irish head of sales.

Bebo Social Marketing

Macartney is Bebo's first Irish appointment and took up the position this week in Dublin. As Head of Sales, he will be responsible for driving advertising sales and developing content and partnership opportunities.

Macartney has over 5 years experience in the Irish advertising industry. Having worked in broadcast media and in the world of online, Philip has a strong affinity for technology, cross-media advertising and emerging channels such as mobile.

Welcoming Macartney's appointment, Mark Charkin, VP Sales of Bebo, said:

"The appointment to the company of a Head of Sales specifically for Ireland reflects our ongoing commitment to the Irish Market. Philip has a strong reputation in the Irish media and advertising market, and brings with him a great deal of creativity and a depth of knowledge of the Irish market. We are confident that he will continue to develop long term value for both brands and our users alike."

"Bebo is one of the most recognized brands in the Irish market and has been at the very centre of the dramatic changes we have witnessed in the media landscape - this evolution is something that resonates with me. This role offers a truly unique opportunity to work on one of the most engaged websites in Ireland and continue to develop its business from the grass-roots level up." said Macartney

Most recently he was Senior Agency Sales Executive at Dublin radio station FM104. He dealt with all the major Irish advertising agencies as well as key clients such as Fas, XtraVision, EBS and McDonalds directly and was responsible for achieving sales of over ?6m annually.

He was instrumental in a number of large multi-platform solutions including the recent partnership between FM104 and 3 mobile. He also developed a digital sales solution for the FM104 group of websites.

Prior to joining FM104 Macartney was a founder member of internet kiosk operator Every1online. As sales director he brought the start-up through two rounds of funding and implemented the first internet kiosk network in Northern Ireland.

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