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Google content network opened up to 3rd parties

By Andrew Redfern @ 19th May 2008 5:40 pm

Google commented on the official blog that today that they have decided to open up the 3rd party advertisers on thier adwords content network.

“Today, we’re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

We had not accepted third-party tags in the past because we didn’t have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that’s in place.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

Advertiser ad servers: DoubleClick (DFA), Mediaplex
Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
We will be certifying more third-party partners in the future.

Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix.

Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive.”

Jason Tafler, CEO, PointRoll commented “We are thrilled that Google has decided to open up the network to PointRoll rich media,” said Darren Herman, Head of Digital Media at The Media Kitchen. “PointRoll’s ability to develop and implement new and innovative technology has allowed us to consistently deliver engaging campaigns to our clients.

Measurement and analytics are consistently evolving and interaction and engagement are hot topics that we’re addressing at The Media Kitchen. PointRoll has allowed us to go beyond the click [CTR], and now we can continue to drive our clients’ messages to the Web’s largest audience.”

Would you like to know more about Google? If so, contact Hit Search, SEMPO accredited SEO and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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