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Facebook traffic declines

by Andrew Redfern @ 21st May 2008 9:11 am

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Report over at Mashable noting a 10% decline in Facebook traffic :

“The latest stats from Nielsen Online show a significant decline in month-over-month unique visitors to Facebook in the US. In April, traffic fell to 22.4M uniques, down from the 24.9M reported in March. Year-over-year traffic growth decelerated from 98% to a much more modest 56%. MySpace also saw a modest decline (from 60.3M to 58.7M), while LinkedIn continued its torrid growth from 7.8M uniques in March to 8.6M in April.”

Whilst year on year growth is still strong the figure falling from 98% to a ‘mere’ 56%, a figure most organsiations would kill for, could be significant. It was around the turn of the year that the talk was of a tangible malaise with Facebook, this coupled with the furore over the Beacon program & the saturation point level of application spam users were suffering had people asking whether the Facebook fad was over. Since then it seems they’ve upped their game and brought in some high profile defectors from Google. Tough times ahead or just a seasonal blip? It’d be interesting to see the worldwide figures andguage what effect their language roll-outs have had. Anyway I’d imagine we are all watching with interest. It’s a difficult one to call, growth is still strong…perhaps it is just reaching saturation point. As a user (in the UK) the general feeling is that the place isn’t as busy as it used to be but that the folk at Facebook are delivering a higher quality’product’ than ever.

Read the full Mashable article here : Facebook Traffic Declines 10% in April

Other Related Stories That May Be Of Interest:

  1. The Times muses on the phenomenon of ‘Facebook fatigue’
  2. Social Networking Explodes Worldwide; Facebook Doubles
  3. Facebook Vistors Triples in Japan
  4. Virgin Mobile’s online ads system offers free airtime to Facebook users.
  5. Search Engine Traffic 2.0. Yandex monitors Moscow traffic
  6. Facebook now getting more hits than MySpace
  7. AdBrite allows advertisers to buy directly on Facebook
  8. BBC dot.life : Online retail traffic growth increasing despite the gloom
  9. Profile of a Facebook user
  10. Yandex expands it’s real-time traffic map data

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