Google to buy Nielsen data and the value of PR
By Andrew Redfern @ 24th October 2007 8:33 am
There is a story today about Google buying research data on the kinds of people who watch specific TV shows.
Under the agreement Google will pay Nielsen to obtain detailed demographic information on people who watch specific TV shows.
Keval Desai, Google’s director of product management for TV ads said that “This was a missing piece of puzzle for us,” and he was “thrilled” with its progress so far in TV advertising.
Not much of a story, in fact Nielsen has been selling demographic data to television stations for years.
The striking thing about this is story is whatever move Google makes its always seen as ground breaking; …but what can we learn by the way Google market’s itself and reacts to speculation?
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- Produce press releases over a wider variety of subjects
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Other Related Stories That May Be Of Interest:
- Quotes on Nielsen and Google’s “strategic relationship”
- Nielsen to provide measuresment on 330,000 televisions
- Nielsen: 35% of US teenagers own a mobile phone
- Nielsen buys IAG Research
- comScore data shows Google growth still strong
- Nielsen to Acquire IAG Research
- Google Analytics Data Missing
- MSN release data on user’s attitudes towards sponsored links
- Nielsen – Black Friday traffic grows 10% on last year
- Nielsen launches product to manage Internet content distribution
