by Andrew Redfern @ 22nd May 2008 3:31 pm

Coremetrics, the leading provider of digital marketing optimisation solutions, today announced that SetFocus LLC is switching its Web analytics solution from Omniture to Coremetrics to better understand customer needs and enhance the
effectiveness of its marketing programs by precisely tailoring messaging to visitor interests.

In particular, SetFocus plans to use Coremetrics LIVEmail to deliver highly targeted email messages that bring people back to the site for further exploration and purchase.

SetFocus is the global leader in selecting, training, placing and supporting Microsoft professionals worldwide. The company offers programs for individuals looking to enhance their knowledge and skills so they can advance their careers and for businesses seeking the right skills and talent to meet corporate goals.

A Microsoft Gold Certified Partner for Learning Solutions, SetFocus employs a unique combination of services to help organizations grow, allowing them to meet marketplace opportunities with speed and agility.

“We need a solution that provides visibility into where our traffic is coming from, tracks how people behave once they arrive on our site and allows us to tailor messages to people based on their interests and needs,” said Stacey Uhrig, online marketing strategist and partner at SetFocus. “Coremetrics provides that functionality and so much more.

With Coremetrics, we’re getting a partner that has the same philosophy we have and that supports our business strategy. The people at Coremetrics have the knowledge and skills to help us bring more traffic to our site, ensure a high-quality customer experience and increase conversion rates and revenues.”

“Targeted, relevant email translates into higher clickthrough and conversion,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics.

“To do a good job of targeting, though, you need detailed information on how people browse, what they look at and how they purchase. Because Coremetrics captures that level of detail for each visitor, companies like SetFocus can create email campaigns that are personalized as well as based on the visitor’s recent activity.

With this kind of insight, SetFocus can strengthen customer relationships to achieve higher revenues while keeping marketing costs down.”

Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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