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Netlog Joins OpenSocialby Andrew Redfern @ 30th May 2008 8:55 am Netlog, Europe’s leading social networking platform, today announced at the Google I/O conference in San Francisco that it has joined Google’s OpenSocial initiative. Starting today, social networking applications developed using the OpenSocial Netlog expects to play an important role in evangelizing the OpenSocial standard throughout Europe this summer. While most applications will initially be developed in English, the social networking site intends to put a lot of effort in localisation. The majority of Netlog’s members use the website in their native language, which is one of the platform’s key In order to maintain the high quality standards its users have come to expect, Netlog won’t automatically allow all OpenSocial applications on the platform. New applications will have to pass a quality check before they are placed on a whitelist that users have access to. In addition, to avoid the so-called application spam that plagues other networks, Netlog users won’t be able to send applications to their contacts. Thus, users will remain fully in control of their profile and the applications on it. “Developers can now easily tap into the Netlog audience of 35 million users across Europe using a global open standard”, said Toon Coppens, Co-Founder and CTO of Netlog. “We are convinced OpenSocial is not only the best choice for developers and application providers, but also for our users who will have access to a white listed range of the most useful applications.” Netlog also believes that joining OpenSocial will make its platform more compelling for advertisers. “The development of quality applications, in combination with advertising and Netlog’s unique credit eco-system, offers an unprecedented opportunity for companies to engage directly with their customers”, Coppens continued. The social networking site particularly expects an interest in applications that focus on communication, music, video and sharing photos, themes that are very popular among its users. “We’re really happy that Netlog supports OpenSocial, and that Netlog users will now be able to take advantage of OpenSocial applications,” said Eric Tholome, Group Product Manager at Google. “OpenSocial is all about helping the internet become more social. Netlog’s participation is a great step in that direction.” OpenSocial is a set of common application programming interfaces for developing applications that can be deployed across multiple social networking platforms. The specifications have originally been developed by Google and were released to the market in November 2007. For more information on Netlog’s support for OpenSocial, please visit http://en.netlog.com/go/developer. Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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