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“Lost” embracing online marketing for series push

By Andrew Redfern @ 30th May 2008 9:53 am

ABC and Sky’s flagship television show “Lost” is embracing the Internet to drive publicity for the new series in the form of a new viral marketing message. A press release has been distributed online for fictional company “Dharma Initiative” as part of an ongoing recruitment guide.

The press release is listed below -

“Octagon Global Recruiting National Recruitment Drive will be in San Diego

The Dharma Initiative is a multidisciplinary research collective dedicated to improving the human condition through innovative scientific research. Our directors are recognized leaders in their fields, with distinguished research histories in a wide range of social and scientific disciplines.

A new research project is about to commence which will play a vital role in the furthering Dharma Initiative’s objectives.

Octagon Global Recruiting, on behalf of the Dharma Initiative, requires research volunteers to assist in a range of unpaid positions.

Our national recruitment drive will commence in San Diego, California, July 24 27, 2008.

To apply for an unpaid position, or to simply learn more, please visit: http://www.octagonglobalrecruiting.com”

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