comScore releases UK search trend data
by Andrew Redfern @ 3rd June 2008 12:51 pm
LONDON, U.K. comScore released its first report on the U.K. search market using comScore qSearch 2.0 online search measurement tool. The product, now includea local sites used by users for search purposes
Their latest press release shows us the following data :
- In April, Google Sites continued its reign as the leading search property in the U.K. with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).
- Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.
- There were 4.1 billion searches conducted in the U.K., more than in any other European country.
- 31.2 million U.K. Internet users made at least one search during the month.
- U.K. searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.
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