comScore releases UK search trend data
By Andrew Redfern @ 3rd June 2008 12:51 pm
LONDON, U.K. comScore released its first report on the U.K. search market using comScore qSearch 2.0 online search measurement tool. The product, now includea local sites used by users for search purposes
– In April, Google Sites continued its reign as the leading search property in the U.K. with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).
- Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.
- There were 4.1 billion searches conducted in the U.K., more than in any other European country.
- 31.2 million U.K. Internet users made at least one search during the month.
- U.K. searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.
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