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Yahoo! seals Walmart Display Advertising dealby Andrew Redfern @ 5th June 2008 12:58 pm Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company and one of the most trafficked Internet destinations worldwide, today announced a strategic, multi-year relationship for online display and video advertising with Walmart.com. This agreement enables Walmart.com to leverage Yahoo!’s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com’s display inventory. Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site’s display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year. “This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers.” Marketers will be able to take advantage of Yahoo! and Walmart.com’s partnership in the online retail category later this month. For more information on Walmart.com advertising opportunities, contact your Yahoo! Sales representative or visit http://advertising.yahoo.com. Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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