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Reuters : Google to add metrics to Google Trends

11th June 2008 8:48 am

According to Reuters Google is expanding the functionality of it’s Google Trends web analysis tool. It will be allowing users to graph the data and offer compare and contrast options to allow users to judge one search term again another.

“The Internet search leader is expanding its existing Google Trends service to allow users to see underlying numerical data on the popularity of any particular search in Google’s vast database of search terms, relative to others.

Google inc
Google Trends was begun two years ago as an entertaining but limited way to indicate what the world is thinking about over time, at least in terms of Web searches.

Now Google is giving users the ability to search across terms in its database, instantly chart how they compare to other search terms, then export the underlying numerical data into a common spreadsheet format to compare with other data.

Google Trends lets users compare demand for various search terms and see how popularity differs across geographic regions, cities or languages.

A year ago, the company introduced Hot Trends, which gave users insight into fast-rising Web search trends with data refreshed several times daily. The tool’s power only grows as people conduct more and more of their everyday activities online, with Web search often their primary starting point.

The data in Google Trends stretches back to 2004. While the service is based on the many billions of individual searches performed each year, Google Trends only reveals data on the aggregate numbers of searches, not the searches themselves.”

Read the full report here : Google lets users measure the power of words

Would you like to know more about online trends? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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