Looksmart promotes publishers advertisers product
by Andrew Redfern @ 26th October 2007 12:53 pm
LookSmart have released a new corporate web site to reinforce this years major business push - premium and performance advertising solutions for advertisers and publishers.
“LookSmart Advertising Networks provide the highest levels of service in the industry,” said Jonathan Ewert, General Manager of Advertising Networks.
“The site clearly articulates the signature optimisation and service capabilities that we provide to thousands of text and display advertisers every day. The service and results we provide these advertisers distinguishes LookSmart in a competitive marketplace.”
LookSmart’s Publisher Services team also got a chance to detail the benefits of its AdCenter - a breakthrough in white label ad serving technology giving publishers the power to command and control their advertising revenue.
“The new LookSmart website simplifies our message to the business community,” said Ari Kaufman, General Manager of Publisher Solutions and sponsor of the website redesign.
“The two-door portal approach is intuitive to both the advertiser and publisher audiences, presenting our services concisely. Prospective customers can easily do business with us and navigate their way to the right information and contacts without the noise and confusion of our former consumer-focused web site.”
Facebook leased LookSmart’s AdCenter in June of 2006 but given the recent involvement of Microsoft it is unlikely to be implemented.
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