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ZipLocal’s enters $25 billion local online advert market

by Andrew Redfern @ 17th June 2008 6:24 pm

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ZipLocal Inc. (TSX-V: ZIP), a Canadian-based online local search directory, today announced the US launch
of ZipLocal.com. With the US market opportunity being 20 times larger than in Canada (source: IAB Canada 2007 and IAB USA May 2008), and the company’s experience and knowledge in this sector, ZipLocal is well-positioned to expand into this lucrative marketplace.

“We are driving our expansion plans forward and this well-timed rollout places us in a leadership position in the online local search space,” said Elaine Kunda, president and CEO of ZipLocal.

An expansive US database with over 11.7 million company listings has been incorporated into ZipLocal’s current front-end user interface allowing for rapid and seamless expansion into the US.

With a US local advertising market estimated to reach $25 billion over the next four years, 43 percent of which is estimated to be local paid search (source: Marchex 2007), Kunda noted, “This is a major milestone for ZipLocal, and we’ve been able to achieve it because of the foundation we’ve built in Canada.

The US will bring a new level of brand awareness as we become the destination for online local searches in North America.”

ZipLocal Inc. (http://www.ZipLocal.com; TSX-V: ZIP) is an online directory, providing a rich, user-defined local search experience. ZipLocal provides relevant search results from maps, user-generated content and third-party reviews. ZipLocal is focused on creating the most comprehensive and engaging search experience at the neighbourhood and city-wide level.

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