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Bebo wins best use of the new media awardby Andrew Redfern @ 19th June 2008 5:42 pm
Bebo today announced that it has been recognised in the 2008 Communication Agencies Association of New Zealand (CAANZ) awards through its unique marketing partnership with energy drink brand V. ‘The V Republic’ campaign, conceived and implemented on Bebo by OMD Digital, was awarded silver in the category for best use of the internet/new media. The annual CAANZ awards are committed to encouraging, recognising and rewarding excellence in the use of media as a communication tool. New Zealand’s work is world-class, a fact borne out by the number of CAANZ winning entries that have also taken top honours in overseas awards. “This is a great win for Bebo and V,” commented Francisco Cordero, Bebo’s Australian and New Zealand General Manager. “We worked very closely in partnership with both V and their New Zealand media agency OMD to develop and implement a campaign that would achieve their objectives.” An online community called ‘The V Republic’ was launched on Bebo in October 2007 to engage and entertain V’s core target audience of 18 to 24-year olds. The V Republic provides members with unique experiences and benefits, with one such example being a free party for the ‘most loved’ town as voted by members. After just three months, The V Republic had 11,340 registered members and spontaneous awareness of the V brand increased from 60 to 70 per cent. “There is no doubt the use of Bebo to host the V Republic has been a tremendous success for Frucor,” said Chris Riley, Director OMD Digital. “Bebo continues to attract a huge audience base in NZ, especially within V’s core demographic. The V Republic has allowed us to leverage the immense reach of Bebo in New Zealand, whilst providing a fantastic end user experience with the V brand through associated events.” “We’re definitely seeing a shift in the market where big brand advertisers are seeking greater consumer engagement via sites such as Bebo,” added Cordero. “As the most engaging web site in New Zealand, Bebo users, on average, spend more than four hours-a-month on the site. In addition, our recent growth in audience now sees us reach almost one in two New Zealand internet users. This unique combination of mass audience and high engagement makes us a good fit for brands looking to build relationships online with their customers.” Would you like to know more about mobile search? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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