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High Petrol Prices Drive Consumers Online To Find Best Deals

By Andrew Redfern @ 20th June 2008 6:14 pm

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that the Gasbuddy Organization, the largest web property that publishes the location of the cheapest gas prices available within local areas, recorded a record high of 2.5 million unique visitors in May 2008.

With the credit crunch hitting business and individuals alike there has been a number of people visiting gas price resource sites and the number of people conducting Internet searches on the term “gas prices” shows a strong correlation with the price of gasoline in the U.S.

Average U.S. gas prices have steadily increased in recent months, reaching a record high of $4.09 per gallon in the week of June 9, according to the U.S. Energy Information Administration. This has been mirrored by substantial gains in Web traffic to the GasBuddy Organization as the table shows below -

Petrol Prices

Not surprisingly, the top-performing search terms in generating traffic to GasBuddy in April 2008 were phrases that included the words “gas prices,” according to comScore Marketer, a new search marketing intelligence tool.

In total, nearly 1 million people conducted 1.73 million searches for phrases including “gas prices” during the month, representing an increase of 175 percent versus year ago.

When average gas prices increased 10 percent from October to November — the largest monthly increase by percentage in the last year — many consumers used search engines to find deals on gasoline. GasBuddy was the primary beneficiary of these searches, with 37 percent of the all searches for “gas prices” resulting in a click-thru to a GasBuddy site, driving
640,000 visits to the property during the month.

Would you like to know more about what people are searching for on the Internet? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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