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Lotame reaches 52m - now larger than Facebookby Andrew Redfern @ 23rd June 2008 3:58 pm
Lotame Solutions, Inc., a leader in online advertising within social media, announced today that it now reaches over 52 million U.S. users across dozens of social networks. The company has also been accepted as a member of the Interactive Advertising Bureau (IAB), an organization comprised of leading interactive companies in the online arena. “Lotame is proud that our partners have both increased performance and maximized returns from social media,” said Andrew Monfried, Founder & CEO. “Giving brands the opportunity to develop and target their own customizable audiences differentiates us, and the fact that we are now a member of the IAB demonstrates our value.” “We’ve recently partnered with Lotame because they look at social media in a whole new way,” said Steve Polsky, President and COO of Flixster, the leading social community focused on movies. “Their ability to target interest groups across social media has the potential to deliver increased engagement for brand advertisers, better advertising for users, and increased monetization for sites such as Flixster. We’re excited about their offering.” “Innovators like Lotame are making social media inventory even more valuable,” said Andrew Cohen, General Manager of Fotolog, the global photo blogging community. “And working with Lotame has increased our exposure with major brand advertisers in the United States.” In just over 18 months, the company has managed to outpace Facebook in the U.S., according to the independent web measurement company Quantcast. The company’s rapid growth is based on its approach to social networking sites. Its business model is to aggregate the mid-tail of social media independent of MySpace and Facebook. “There are hundreds of social sites that have a tremendous user-base,” said Scott Hoffman, Lotame’s Chief Revenue Officer. “We give brands a new and compelling way to reach users inside of social media and community platforms.” “Lotame’s monetization techniques work so well because of their targeting capabilities,” said Joel Smernoff, President and COO of Paltalk, the premiere online video-based chat community. “A brand can build and target their own audience, which gives Paltalk’s four million active users only the most relevant ads, all of which translates into higher CPMs.” Lotame’s Crowd Control Technology examines user-actions such as uploading, blogging, and commenting, and then layers this data with interests such as finance, sports, and entertainment. The formula then factors in multiple data points including age, gender, recency and frequency, all of which are completely anonymous. The end result is the most robust user profiles available which allows brands to directly target their message to engaged consumers, and not simply web pages. “Lotame has been able to provide us with intelligence about our users that we have not seen from other sources,” said Derek Van Stratten, VP at the Huffington Post, one of the largest and most prominent online political forums. “Lotame puts data at our fingertips that would normally require expensive analytics software,” said Michael Lehman, VP Marketing at Meez, a leading online entertainment social network. “It’s great added value.” In order to accommodate its rapid growth, the Maryland-based company has opened sales offices in New York, and added over 20 new employees to its team, including 10 new sales representatives. Last month, Lotame also built a state of the art data center to expand its technology division. “The Lotame team is hands down the most efficient in monetizing social media. They have created an extremely innovative media company with quality people and amazing analytical tools,” said Hart Cunningham, Founder & CEO of Perfspot. “Lotame gives us access to specific custom audiences for our clients,” said Darren Herman, Head of Digital Media at The Media Kitchen. “This level of targeting will become the standard in the near future as our clients demand the best.” Would you like to know what people search for on the Internet? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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