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Local Online Video Advertising To Reach $1.5 Billion by 201225th June 2008 2:47 pm According to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of The firm expects video ad products to command 11.6 percent of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012 (CAGR: 124.5 percent). The forecast reveals that the popularity of online video has trickled down to the local level in the form of SMB video advertising that accompanies local listings and business profiles. Considerable opportunity exists in two growing market segments — video production companies targeting SMBs (e.g., Mixpo, Spot Runner, SpotMixer, TurnHere) and Yellow “Publisher sales channels put Internet Yellow Pages in the strongest position to benefit from SMB and user demand for local online video,” said Matt Booth, senior vice president and program director for The Kelsey According to the report, the general appeal of video and its simplicity compared with other forms of online advertising are leading to relatively high close rates from deployed sales representatives. This includes new advertisers that are not traditionally sold on Yellow Pages advertising. Driving SMB adoption of online video advertising are compelling consumer usage and conversion rates. According to The Kelsey Group’s User View study (March 2008), 62 percent of consumers surveyed said they had seen an online video ad, up from 59 percent in 2007. Of those consumers who had seen an ad, 47.3 percent went to a Web site, 19.1 percent requested information about a product or service, 18.2 percent went to a store to check out a product, and 16.9 percent made a purchase. Would you like to know more about online search trends? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.
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