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Amazon.com Buys Fabric.com Makes Play For Clothing Market

By Andrew Redfern @ 30th June 2008 9:39 am

Amazon.com, Inc. (NASDAQ:AMZN) has recentyly announced the acquisition of Fabric.com, a leading online fabric store that offers custom measured and cut fabrics, as well as patterns, sewing tools and accessories.

This acquisition will enable Fabric.com to further expand its selection of fabrics and accessories while enabling Amazon.com to offer its customers a wider variety of products in the sewing, craft and hobby segment.

Fabric.com has built an impressive business by providing great products and excellent service for sewing and crafting enthusiasts, said Chris Nielsen, vice president of the Amazon.com Home & Garden store. Over the years, we’ve seen a growing interest in this segment from our customers. Our acquisition of Fabric.com will allow us to offer a greater variety of fabrics and accessories to crafting customers.

Launched in 1999 by Stephen Friedman, Fabric.com has developed a significant and loyal customer base of sewing enthusiasts, and today offers a comprehensive line of fabrics in all three major fabric categories, including apparel, quilting and home decor.

The acquisition will allow us to more effectively build our business around the customer, offering great value and a unique shopping experience within the sewing community, said Stephen Friedman, CEO and founder of Fabric.com.We now have the opportunity to significantly expand our breadth of inventory, as well as benefit from the technology, fulfillment and customer service expertise of Amazon.com. Fabric.com will continue to function as a stand-alone operation based in Marietta, Georgia.

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