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India and China Experiences Huge Internet Audience

By Andrew Redfern @ 1st July 2008 12:00 am

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released findings on the Asia-Pacific market from its report “The State of the Global Internet with a Focus on Asia,” which will be presented via free Webcast from Singapore and Japan in July.

During the past year, the Asia-Pacific Internet audience (at home and work locations among users age 15 and older) grew 14 percent to 319 million visitors in April 2008, outpacing the growth of all other worldwide regions.

The strongest growth occurred in India, which surged 27 percent to more than 28 million Internet users, followed by China, which grew 14 percent to more than 102 million visitors. Taiwan, Malaysia and New Zealand also achieved double-digit growth. Meanwhile, more developed Internet markets such as Japan (3 percent) and Singapore (4 percent) experienced modest gains.

Internet Audience Growth in the Asia-Pacific Region
April 2008 vs. April 2007
Asia Pacific – 14%
China – 14%
Japan – 3%
India – 27%
South Korea – -3%
Australia – 9%
Taiwan – 12%
Malaysia – 12%
Hong Kong – 5%
Singapore – 4%
New Zealand – 12%

The presentation will include key insights on recent trends in Asia and other international markets that are shaping the global landscape of the
Internet. Among these are the following:

– Though each of the top 10 global properties is based in the United States, each one sources the majority of its audience from outside the U.S.

– Half of the top 20 properties in the Asia-Pacific region are locally-owned entities.

– Although Google Sites and Yahoo! Sites combined to capture the majority of search share in the Asia-Pacific region, five of the top 10 search properties are regional engines, including China’s Baidu.com and Korea’s NHN Corporation (Naver.com).

– Internet users in Hong Kong, South Korea, Singapore, Taiwan and Australia spend the most time online in the region, but still spend less time than the worldwide average.

– While Facebook.com is the leading social networking site worldwide, Friendster.com is the top social networking site in the Asia-Pacific region.

“The State of the Global Internet with a Focus on Asia” will be presented in English on July 2 from Singapore and in Japanese on a soon-to-announced date in July from Japan. For more information and to register please see the information below.

Would you like to know more about online search trends? If so, contact Hit Search, SEMPO accredited SEO and PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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