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Yahoo! Beijing Olympics Siteby Andrew Redfern @ 2nd July 2008 8:57 am Yahoo! Inc. (NASDAQ:YHOO) has announced that it will provide a new website for the upcoming Olympic Games lineup, which includes a new website, mobile and search products to help follow the Games, as well as several new programming and product sponsors. The new website from Yahoo! Sports (http://sports.yahoo.com/olympics) will provide up-to-the minute coverage from Yahoo! Sports’ editorial team, videos and photos. In addition, fans can use their mobile phones to stay on top of the competition and Yahoo! Search will also allow fans to find information on the Games within search results, via a custom in-page shortcut. This year Yahoo! has tied together its offerings for fans and advertisers to explore its numerous platforms related to the Games. “Whether on the computer or on the go, Yahoo! will give fans timely and compelling coverage of this year’s Games,” said James Pitaro, general manger of Yahoo! Sports. “Yahoo! has been in training for months to ensure we’re ready to deliver the Summer Games to our users.” Yahoo! Sports’ Beijing Coverage Yahoo! Sports is known for providing top-quality coverage of the Games. For instance, during the 2006 Winter Games in Torino, Yahoo! Sports attracted more unique users each week than any other online site(1). The tradition continues this year. Yahoo!’s award-winning editorial staff will cover the Games from Beijing, China, and has also teamed up with several Olympians to provide a unique perspective and analysis, including: – 1992 Silver Medalist and long jump record holder Mike Powell – 1996 Gold Medalist and gymnast Dominique Dawes – 2006 Silver Medalist and snowboarder Gretchen Bleiler In addition to the editorial team, the Yahoo! Sports Summer Games site will offer fans everything they need to follow the games, including: – Beijing torch tracker, a tool that gives fans an opportunity to virtually follow the flame while it travels the globe – Summer Games Roundup, a daily video recap of top stories and information on upcoming Olympic events, hosted by Bleiler – The watch list, a personalization tool that lets fans track results, news and medals for their favorite countries, sports and athletes – Blogs, in-depth athlete pages and event schedules No Matter Where They Are - Fans Can Take the Games With Them This summer, Yahoo! is bringing the Games to the smallest screen for the first time. Fans can keep up-to-date on all the action - no matter what time of day it is or where they are - by visiting Yahoo!’s mobile Web site (m.yahoo.com/2008games). From their mobile phones, fans will be able to track the medal count, get the latest news, see photos and read the latest commentary on the Games from Yahoo!’s experts. “The Games are taking place halfway around the world in Beijing this summer and while you want to be first to know what’s happening, you can’t stay up all night every night,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo!. “Now you can grab the phone from your pocket during the day or sleep with your mobile phone on your nightstand - which you know you do anyway - and simply visit Yahoo!’s mobile Web site to instantly get in the know.” Other Related Stories That May Be Of Interest:
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